Business From Twilight's Fame!!

Eclipse Set Tweets

The cast and crew are roughing it in the woods of Vancouver as they film Eclipse. Peter Facinelli sent out an amazing twitpic of where the cast is filming. By the looks of it, they do not need to worry about fans showing up crashing the party! Can't you just picture Bella, Edward, and Jacob hiding out in those woods? If you look hard enough, you might even see them.Life as a vampire isn't so glamorous, especially if you are moonlighting as a human. After a very long work day, King Twitter Peter Facinelli did what he does best and updated us on his whereabouts. Facinelli tweeted, "Just worked an 18 hr day. Who said Vampires don't get tired? This ones is, Gnight. Sleep tight. Don't let the bad Vampa bite." Our other favorite onset Twitter junkie David Slade gave us some insight about filming with Kristen and Taylor. The Twilight Saga: Eclipse director tweeted, "Yesterday Taylor had to carry Kristen for several hours, he held it together - hope he can lift his arms today. Rain dumped on us all day." So hot! How great is it that daily we are given updates by the director, that does not happen with other movies!

Bella's Prom Dress

Don't shoot The Messenger but Homecoming is right around the corner and have you found a dress? We have an idea for you! The worst thing that could happen to any girl is to show up to a dance/event wearing the same dress as someone else. It does happen but it is always safe to try and avoid those situations.
Anyway, if you are looking for the perfect dress, how about the one that Bella wore to prom with Edward in Twilight? Since it is nearly impossible to walk into your school with Edward on your arm, you mine as well be wearing the dress he escorted Bella in. Belva Bodey, owner of Black Diamond Bridal in Port Angeles, Washington has created Bella's dress for fans to purchase.
The store owner spoke with RadarOnline and said, "We wanted to give people the opportunity to dress in something festive which Bella wore," especially since Bella actually shopped in Port Angeles in the book to pick out her prom dress. "If she had shopped in Port Angeles, she would have bought her dress here." For only $130 you can be Bella!

Twilight Halloween Costumes

Hot Topic is rolling out their line of Twilight inspired Halloween costumes that are sure to have you looking like your favorite character. Alice is up first, and for sixty bucks you can look just like she did in Twilight with the classic Alice lace cap top, skinny jeans, and Mary Jane pumps. Want to look like Edward? Easy, strap on a pair of Chucks, some ray bans, a Twill peacoat, and dark skinny jeans.

Twilight by Stephenie Meyer!!

From the Back Cover of Twilight

About three things I was absolutely positive.
First, Edward was a vampire.
Second, there was a part of him–and I didn’t know how dominant that part might be–that thirsted for my blood.

And third, I was unconditionally and irrevocably in love with him.

Three Quick Points About Twilight

Point 1: Stephenie Meyer obviously loves the word incredulous and its variations. Apparently, everyone and everything is rendered incredulous by everyone and everything else. Of course, she may just be trying to introduce young minds to a new vocabulary word and reinforce it throughout the text, however unlikely that may seem.

Point 2: Twilight needs a better editor. There was a glaring grammatical error within the first ten pages and it wasn’t the only one. In fact, I’d almost wager this book wasn’t properly edited to begin with.

Point 3: Meyer is an incredible storyteller, skillfully mastering the art of crafting a compelling cliffhanger. This, of course, makes Twilight positively addictive despite its flaws.

What did I learn from the VictoriasSecretCom? (17/6/2010)

Things that I Know : Victoria's Secret!!1- Founder jumped off the Golden Gate Bridge

Tired of the humiliation involved in trying to buy lingerie, Roy Raymund created Victoria’s Secret in 1977 by putting the first store at the Stanford Shopping Center in Palo Alto, California. After opening a few other stores and launching the mail-order catalog, Raymond sold the company to Limited Brands in 1982 for a sizable paycheck. By 1993, Limited made Victoria’s Secret a nationally recognized brand, while Raymond’s most recent business venture had ended in bankruptcy. He was last seen alive walking toward the Golden Gate Bridge, and shortly thereafter his body washed up on the shores of Marin County. Investigators concluded he’d committed suicide by leaping off the bridge.

2- It is named Victoria

So who is Victoria? Since the first stores were designed to resemble Victorian boudoirs, the company’s namesake is England’s long-reigning 19th-century monarch, Queen Victoria. She and husband Prince Albert played “hide the scepter” enough times to produce nine children before his unexpected death in 1861 threw her into a state of profound mourning that lasted until her own death 40 years later. Despite this climate, fashions of the day included the corset, a sexually charged garment that embellished a woman’s curves above and below the waist. So what, then, was the Queen’s secret? Was she a royal horndog? Did she love a carriage quickie? Was the prim former princess a party-girl, always shouting for Prince Albert to get out of the can and into her Very Sexy chiffon bloomers? We’ll never know. I suppose that’s why it’s a secret.

3- Deny Celebrity requests to model

Ed Razek, the company’s chief marketing officer, was quoted recently in a Forbes article stating that each month he has to turn down a number of requests from high-profile female celebrities desperate to be an honorary Angel. The Angels are not a desperate bunch, however. In fact, they are products of an intense and extensive program designed to make each of them media-savvy celebrities. But that isn’t the only reason this commercial icon with a fresh star on the Hollywood Walk of Fame does not take requests. Another reason is Modeling 101: While the seraphic beauties in Angel garb typically stand around 5’ 9” or so, most Hollywood celebs fall more than a couple inches short, even if standing in a pair of Miss Sixty Side Button boots. like

4- Angels are chosen based on their appeal to women, not men

Women make up the majority of the company’s executives -- they represent two-thirds of those tuning in to their fashion shows, and they account for a whopping 98% of the company’s customer base. This is their audience, plain and simple. It’s no coincidence that two of the most high-profile Angels in its short history are women other women don’t, as a rule. Both are charming and down-to-earth models who aren’t bitchy about their beauty. We men aren’t entirely disregarded, but according to Ed Razek, Victoria’s Secret doesn’t “do salacious shots that women would not like.”

5- Victoria's Secret Fashion Show

The first fashion show extravaganza, introduced by Stephanie Seymour, was held at the Plaza Hotel in New York City in August 1995. The show also featured Beverly Peele and Frederique van der Wal.

In 1999, during Super Bowl XXXIII, Victoria's Secret announced a 72-hour countdown to the Internet webcast of the Victoria's Secret fashion show, which resulted in over 2 million internet viewers of the show.

In 1999 and 2000, the show was broadcast live on the internet, but the 2000 show was moved for a year from the usual February event at the Plaza to a May event in concert with the Cannes Film Festival in France to raise money for the Cinema Against AIDS charity.

In 2001, the show, which was hosted by Rupert Everett, returned to the New York City but at Bryant Park instead of the Plaza. That year, the show made its broadcast debut on ABC, drawing millions of viewers as well as some middle-brow controversy. The show has continued to be broadcast on network television every year since.

From 2002 through 2005, it was held at the Lexington Avenue Armory in New York City. The 2004 show was canceled due to a widespread crackdown on perceived indecency in broadcasting stemming from the Janet Jackson and Justin Timberlake Super Bowl XXXVIII halftime show controversy.

In 2004, instead of the annual fashion show, the Angels did an Angels Across America Tour, a grassroots campaign for the brand visiting four major cities.

The 2006 and 2007 shows were held at the Kodak Theatre in Los Angeles. On November 13, 2007, the Victoria's Secret Angels were honored with a star on the Hollywood Walk Of Fame right outside the Kodak Theatre.

In 2006, Victoria's Secret sub-brand Pink made its debut on the runway.

The 2007 show featured a performance by the Spice Girls and gained prominence as the first American TV debut of the band after their comeback.

In 2009, the fashion show took place in New York City at the Lexington Avenue Armory, where it was last held in 2005. The 2009 show was notable for featuring the results of a competition, called the Victoria's Secret Model Search, to find a new Victoria's Secret "runway Angel." The winner was announced as Kylie Bisutti.

Reference link:

http://en.wikipedia.org/wiki/Victoria%27s_Secret

http://www.victoriassecret.com/

http://en.wikipedia.org/wiki/Roy_Raymond_(businessman)

Learning BLOG!! (Journal 3 : 9/6/2010)

Blogs!! That is businesses project. Learning about guideline interms of agenda and blog evaluation is not easy to understand, but it’s very difficult to do. I have to make my blog to present my project and design it. I must take the sections into the blog, because it’s very important to refer to be the brands such as Ralionale, Company background, Product strategy, promotion strategy and Reflections.

Oh my god!! My project is very difficult to challenge. “The Twilight” is the wide title to do but I think I will focus in the fame of this title that made a business.

Learning BUSINESS!! (Journal 2 : 4/6/2010)

Business’s background is very interested. There is a question for us that “what’re really in women’s bag?” The answers of this question are surprising me, because I can not think such as beauty, prestige, pride, hope, ambition, achievement, fantasy, safety, dignity, difference, success, dream, avoidance, happiness, equality, and perfect world. After I heard the answers I thought that people have the different need and idea. Then I learnt about Maslow’s hierarch of Needs, it has five steps and each steps are different, they are the basic (physiological), safety, belonging, ego-status, and self actualization.

Learning TRADE!! (Journal 1 : 2/6/2010)

Wow! I finally decided to study this class, it's not difficult to choose to be came in members of class but in the last year, I prepared to study this subject then I came out because the class had the same time with another subject that I have to learn. So, I can study this subject now!

I decided to study this subject, because this subject related with my minor subjects. I study in the International Business class, so I should learn this subject!!

Twilight word of mouth marketing and buzz marketing!!

Engage with the community and continue the buzz marketing.

Twilight word of mouth marketing.

Twilight is a Vampire movie based on the bestseller novel of the same name and series by Stephenie Meyer. The film makers ‘Summit Entertainment’ expected at the most for Twilight to be a cult movie, but based on the film’s opening night in London’s Leicester Square last night, which saw scores of fans camping out overnight just to see the cast, this movie it set to become a blockbuster.
What we have witnessed here is a great example of word of mouth marketing. This film has experienced what Malcolm Gladwell would call ‘The Tipping Point’ whereby the consumers have created buzz far beyond any pre-designed marketing hype.
The buzz surrounding the film has been helped through online user generated content such as YouTube videos, photos, etc… as well as the gap in the market left by Harry Potter. When a community such as the Twilight example, takes control and creates folklore around the brand it is magical and what social media buzz marketing is all about.
However, what Summit Entertainment need to do is engage more with this community immediately as to ignore this buzz would be a sin and one hell of a wasted opportunity.

Engage with the community and continue the buzz marketing.

Engage with the community and continue the buzz marketing.

Summit Entertainment should look to get involved with the community and its devoted fans, they need to engage in conversation with them, listen to what tools they want and play in the sandpit alongside their consumers, not only to support the momentum of the buzz but also to build trust and ultimately brand loyalty.
The film company could offer to include some of the best user generated videos and content to be included on the DVD release – how cool would that be! Why not create a virtual world where consumers can create their own characters within the Vampire world and interact with one another including the brand. Within this virtual world the film company could set up an online shop selling merchandise such as T-shirts that have been designed by members and chosen by the community via rankings, ratings or polls - think the Threadless model.
Looking to the future, Summit Entertainment is already planning a sequel so they will have an already engaged social graph yearning for more and there is great potential for the film company to generate social capital. The community surrounding the brand should be invited by the film company to preview the sequel online and online mini films should be created to continue community engagement leading up to the new release.
There are hundreds of opportunities to support engagement and continue the buzz through social media with the ultimate payoff being brand loyalty.

List of Twilight cast members

This is a list of cast members from The Twilight Saga film series, which is based on the novels by Stephenie Meyer. The main stars of the films are

(Middle) Kristen Stewart as Bella Swan, who finds herself surrounded by danger and targeted by the vengeful vampire Victoria. In the meantime, she must choose between her love for vampire Edward Cullen and her friendship with werewolf Jacob Black.

(Right) Robert Pattinson as Edward Cullen, Bella's vampire boyfriend who can read minds, except for Bella's. In New Moon, Edward left Bella, and now he has returned to try to stay a part of her life.

(Left) Taylor Lautner as Jacob Black, a werewolf in whom Bella found solace during Edward's absence in New Moon. Now, Edward has returned to Bella's life permanently, and Jacob is looking for ways to prove that he is better for her.
And the secondary stars of the films are

(From Left to Right)

Kellan Lutz as Emmett Cullen, the strongest member of the Cullen family, and provides comic relief.

Nikki Reed as Rosalie Hale, the most beautiful member of the Cullen family.

Peter Facinelli as Carlisle Cullen, a compassionate doctor who acts as a father figure to the Cullen coven. He is the one that created the Cullen family except for Alice and Jasper.

Elizabeth Reaser as Esme Cullen, a loving mother figure of the Cullen coven.

Ashley Greene as Alice Cullen, a member of the Cullen family who can see "subjective" visions of the future and who is close friends with Bella.

Jackson Rathbone as Jasper Hale, a member of the Cullen coven who trains his family to fight newborn vampires and can control/manipulate emotions.

Billy Burke as Charlie Swan, Bella's father and Forks' Chief of Police.

Rachelle Lefevre as Victoria, a vampire who wants to kill Bella to avenge her lover, James.

Michael Sheen as Aro, the leader of an ancient Italian vampire coven known as the Volturi.

Dakota Fanning as Jane, a guard of the Volturi who has the ability to torture people with illusions of pain.

The Twilight Saga

The Twilight Saga is a series of romance fantasy films from Summit Entertainment based on the four Twilight series novels by the American author Stephenie Meyer, starring Kristen Stewart, Robert Pattinson, and Taylor Lautner. The series has grossed over $1 billion in worldwide receipts and consists, to date (May 2010), of two motion pictures. The first installment Twilight was released on November 21, 2008, and the second installment, The Twilight Saga: New Moon followed on November 20, 2009, breaking box office records as the biggest midnight screening and opening day in history, when it grossed an estimated $72.7 million in its first day of release.

The series was in development since 2004 at Paramount Pictures, during which time a screen adaptation of Twilight which differed significantly from the novel was written. Three years later, Summit Entertainment acquired the rights to the film. After Twilight grossed $35.7 million on its opening day, Summit announced they would begin production on New Moon; this after they had acquired the rights to the remaining novels earlier that same month. The third installment, The Twilight Saga: Eclipse is scheduled for release on June 30, 2010 and is the first Twilight film scheduled to be released in IMAX. An adaptation of Breaking Dawn is projected to begin shooting late in 2010 with a November 18, 2011 release date; it will potentially be divided into two separate films.

Twilight was in development for approximately three years at Paramount Pictures's MTV Films, during which time a screen adaptation which differed significantly from the novel was written. The script featured night-vision goggles and transformed Bella into a hip track star. Stephenie Meyer stated that there was some debate in allowing the movie to be made due to the negative or positive outcome of the movie compared to the book, '"They could have put that [earlier] movie out, called it something else, and no one would have known it was Twilight!" The idea of seeing a scene converted correctly, specifically the meadow scene, convinced Meyer to sell the rights. In seeing the script, she was frightened that she had made the wrong decision. However, when Summit Entertainment reinvented itself as a full-service studio in April 2007, it successfully acquired the rights to the novel. Erik Feig, president of production at Summit Entertainment, guaranteed a close adaptation to the book. The company perceived the film as an opportunity to launch a franchise based on the success of Meyer's book and its sequels. Meyer felt that Summit was open to letting her be a part of the film. Catherine Hardwicke was hired to direct the film, and soon afterward, Melissa Rosenberg, who wrote a new screenplay shortly before the 2007–2008 Writers Guild of America strike and sought to be faithful to the novel's storyline, was selected to be the film's structural base as the writer of the film.

Rosenberg developed an outline by the end of August, and collaborated with Hardwicke on writing the screenplay during the following month. "She was a great sounding board and had all sorts of brilliant ideas.... I'd finish off scenes and send them to her, and get back her notes. "Due to the impending WGA strike, Rosenberg worked full-time to finish the screenplay before October 31. In adapting the novel, she "had to condense a great deal. "Some characters from the novel were not featured in the screenplay, whereas some characters were combined into others. "Our intent all along was to stay true to the book," Rosenberg explained, "and it has to do less with adapting it word for word and more with making sure the characters' arcs and emotional journeys are the same." Hardwicke suggested the use of voice over to convey the protagonist's internal dialogue – since the novel is told from Bella's point of view – and she sketched some of the storyboards during pre-production.

Meyer and Harwicke had a close relationship while developing Twilight. Hardwicke wanted to embrace the experience and make the characters in the books come to life. She would call Meyer after changing a scene slightly, which surprised the author because, "I've heard the stories...I know it's not normally like that when you adapt a book." Meyer, a natural pessimist, was waiting for the worst, but instead, called her experience in the film's adaptation "the best I could have hoped for."

In July 2008, Warner Brothers announced that due to the success of The Dark Knight, they would move Harry Potter and the Half-Blood Prince from its original November 21, 2008 release date to a July 21, 2009 summer release. Summit Entertainment jumped at an opportunity to move Twilight, which was originally scheduled to be theatrically released in the United States on December 12, 2008, to the date previously belonging to Harry Potter', which, coincidentally added fuel to the debate between the two fandoms.