Learning BUSINESS!! (Journal 2 : 4/6/2010)

Business’s background is very interested. There is a question for us that “what’re really in women’s bag?” The answers of this question are surprising me, because I can not think such as beauty, prestige, pride, hope, ambition, achievement, fantasy, safety, dignity, difference, success, dream, avoidance, happiness, equality, and perfect world. After I heard the answers I thought that people have the different need and idea. Then I learnt about Maslow’s hierarch of Needs, it has five steps and each steps are different, they are the basic (physiological), safety, belonging, ego-status, and self actualization.

Learning TRADE!! (Journal 1 : 2/6/2010)

Wow! I finally decided to study this class, it's not difficult to choose to be came in members of class but in the last year, I prepared to study this subject then I came out because the class had the same time with another subject that I have to learn. So, I can study this subject now!

I decided to study this subject, because this subject related with my minor subjects. I study in the International Business class, so I should learn this subject!!

Twilight word of mouth marketing and buzz marketing!!

Engage with the community and continue the buzz marketing.

Twilight word of mouth marketing.

Twilight is a Vampire movie based on the bestseller novel of the same name and series by Stephenie Meyer. The film makers ‘Summit Entertainment’ expected at the most for Twilight to be a cult movie, but based on the film’s opening night in London’s Leicester Square last night, which saw scores of fans camping out overnight just to see the cast, this movie it set to become a blockbuster.
What we have witnessed here is a great example of word of mouth marketing. This film has experienced what Malcolm Gladwell would call ‘The Tipping Point’ whereby the consumers have created buzz far beyond any pre-designed marketing hype.
The buzz surrounding the film has been helped through online user generated content such as YouTube videos, photos, etc… as well as the gap in the market left by Harry Potter. When a community such as the Twilight example, takes control and creates folklore around the brand it is magical and what social media buzz marketing is all about.
However, what Summit Entertainment need to do is engage more with this community immediately as to ignore this buzz would be a sin and one hell of a wasted opportunity.

Engage with the community and continue the buzz marketing.

Engage with the community and continue the buzz marketing.

Summit Entertainment should look to get involved with the community and its devoted fans, they need to engage in conversation with them, listen to what tools they want and play in the sandpit alongside their consumers, not only to support the momentum of the buzz but also to build trust and ultimately brand loyalty.
The film company could offer to include some of the best user generated videos and content to be included on the DVD release – how cool would that be! Why not create a virtual world where consumers can create their own characters within the Vampire world and interact with one another including the brand. Within this virtual world the film company could set up an online shop selling merchandise such as T-shirts that have been designed by members and chosen by the community via rankings, ratings or polls - think the Threadless model.
Looking to the future, Summit Entertainment is already planning a sequel so they will have an already engaged social graph yearning for more and there is great potential for the film company to generate social capital. The community surrounding the brand should be invited by the film company to preview the sequel online and online mini films should be created to continue community engagement leading up to the new release.
There are hundreds of opportunities to support engagement and continue the buzz through social media with the ultimate payoff being brand loyalty.

List of Twilight cast members

This is a list of cast members from The Twilight Saga film series, which is based on the novels by Stephenie Meyer. The main stars of the films are

(Middle) Kristen Stewart as Bella Swan, who finds herself surrounded by danger and targeted by the vengeful vampire Victoria. In the meantime, she must choose between her love for vampire Edward Cullen and her friendship with werewolf Jacob Black.

(Right) Robert Pattinson as Edward Cullen, Bella's vampire boyfriend who can read minds, except for Bella's. In New Moon, Edward left Bella, and now he has returned to try to stay a part of her life.

(Left) Taylor Lautner as Jacob Black, a werewolf in whom Bella found solace during Edward's absence in New Moon. Now, Edward has returned to Bella's life permanently, and Jacob is looking for ways to prove that he is better for her.
And the secondary stars of the films are

(From Left to Right)

Kellan Lutz as Emmett Cullen, the strongest member of the Cullen family, and provides comic relief.

Nikki Reed as Rosalie Hale, the most beautiful member of the Cullen family.

Peter Facinelli as Carlisle Cullen, a compassionate doctor who acts as a father figure to the Cullen coven. He is the one that created the Cullen family except for Alice and Jasper.

Elizabeth Reaser as Esme Cullen, a loving mother figure of the Cullen coven.

Ashley Greene as Alice Cullen, a member of the Cullen family who can see "subjective" visions of the future and who is close friends with Bella.

Jackson Rathbone as Jasper Hale, a member of the Cullen coven who trains his family to fight newborn vampires and can control/manipulate emotions.

Billy Burke as Charlie Swan, Bella's father and Forks' Chief of Police.

Rachelle Lefevre as Victoria, a vampire who wants to kill Bella to avenge her lover, James.

Michael Sheen as Aro, the leader of an ancient Italian vampire coven known as the Volturi.

Dakota Fanning as Jane, a guard of the Volturi who has the ability to torture people with illusions of pain.